Advanced Web Analytics II

This 2-day workshop goes deeply into KPI and Dashboarding methodologies. You will learn how to conduct a KPI project yourself, and all the best practices of dashboard making.

I have been involved in several KPI & Dashboard projects, and have developped an efficient method I am willing and happy to teach you (unless you'd rather hire me to do it for you)!

Contents:

• KPI: How to conduct a key performance indicator project
• Determining KPI: Strategic & Operational
• Introduction to dashboards: planning, technology, and design
• Dashboard implementation and use

Duration: 2 days

Who should attend?
Online Marketing Managers with Web Analytics experience, and Web Analysts.

Prerequisite: Advanced Web Analytics I. Experience with Web metrics and good understanding of Excel.

On location: My courses are given on location at your office. You don't have to send out employees away from the office, and pay for expensive travelling costs (just mine, and only partially, through easy to manage per diem).

Syllabus.pdf