What is the single characteristic shared by all organizations still at the simple reporting level in Web Analytics? They haven’t yet defined their specific KPIs (Key Performance Indicators).
When I am asked what to measure, I always answer simply: “Success”. What is your vision of your online presence, and how well do you execute that vision? That’s what you need to measure.
I can really help you determine what your most important metrics are; I have done several KPI definition projects, and master the process.
No need to engage in long and complex projects; anyway, no one has the time and budget for such big projects when it comes to Web business KPIs.
No doubt, organizations are increasingly making use of dashboards. Even in the Web business, I am witnessing increased interest toward their use. More and more organizations want to use this efficient KPI communication tool, and work around the limitations of their Web Analytics application.
Knowing no one has hundreds of thousands of dollars in budget, and months to do the project, I have developed a “low tech” approach to online business dashboarding.
With my help, you will rapidly get a well-thought, well-designed online business dashboard your executives will love.
Send me an email, Skype me or just call me on the phone: if I can't do anything for you, I will tell you straight. It's a promise.
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