Jacques Warren, CEO
Jacques Warren has been working in Online Marketing for sixteen years, focusing entirely on Digital Analytics and Online Marketing valuation for the last ten. In early 2007, he launched WAO/MARKETING. He has advised over 100 organizations on their Web investments in several industries of the private and public sectors. His Online Marketing philosophy is one obsessed with profitability. According to him, the Web either contributes to a business’ bottom line, or is a waste of resources. He is committed to help WAO/MARKETING’s clients dramatically improve their online investments by bringing top people on projects.
Jacques is often sought after at conferences as a speaker in North America and Europe. He is also the co-author of Web Analytics: Mesurer le succès et maximiser la profitabilité de votre site Web published by Eyrolles, Paris, in 2009, which is now considered a classic on the topic in French.
WAO MARKETING – A Network
The firm revolves around its CEO, Jacques Warren, a seasoned veteran of Online Marketing measurement and optimization. Based on projects needs, we assemble people from our world network of experts in several fields: Digital Analytics, Database Marketing, Statistics, and Online Business Strategy. Our total focus is on helping you improve your business online, not simply optimizing some conversion points. Being absolutely data-driven, without assumptions, we base our advices on facts we discover in your data, not on the fad of the day (and God knows they are plentyful online!).