At the end of the month, I will have the pleasure (I already know I’ll love it) to attend the first European edition of X Change in Berlin. Those few who have been reading this blog for the last few years know how much I love that conference which I have attended every year since 2007 [...]
Analytics Notes
5 Years Already
This is just a very brief post to let you know that WAO/MARKETING is celebrating 5 years in business this week. I know it’s a cliché to say that time goes by so quickly, but it’s true! Five years ago I left behind a well-paying job with benefits at a big company. I have never [...]
Some Problems With Google Analytics Multi-Channel
It has been a while now since Google Analytics made their multichannel module available (MFC, for Multi-Channel Funnel). Naturally, it was immediately declared the best thing since sliced bread, as with anything Google releases. Multi-channel analysis, and especially everything surrounding attribution models, has been all the rage in Online Marketing for some time now. With [...]
Out the WAA, In the DAA
It’s done now. What has been a topic of heated (or bored) discussions for a couple of years has now come to reality: the Web Analytics Association (WAA) is now the Digital Analytics Association (DAA). Here’s the announcement (or here). Personally, I welcome the change, since it does reflect what we do in many people’s [...]
Why The Heck Care About Private Search?
[Have a look at all updates below. The phenomenon is way more important than what Google first announced it would be. December 13th: I just keep updating this post with new links because we are seeing worse impacts than what the benevolent G (as in giant Google) said. Still, the peasants do not revolt] I [...]
