With today’s launch of v9, webtrends totally revisited how it presents analysis results. First, I must say that I was never a fan of how the company used data visualization. Through all the versions over the years, I thought that their use of graphs was always the same, i.e. useless (oh! those pie charts!). If [...]
Analytics Notes
Will You Be One of The Happy Few? X Change 2009
In the variety of conferences and events one must choose from, especially in these times, one definitely stands out if you are involved in Web Analytics, and data-driven interactive Marketing : X Change. The San Francisco conference is an amazing gathering of very smart people (yours truly excluded) getting together in small groups (10 – 15) to [...]
Look Who’s Talking Maturity!
Well, my good friends at webtrends we’ll forgive me my implying they’re a bunch of old farts, with their 15 years in the market now. No, they’re of course not; I’m writing this post to react to their Digital Marketing Maturity Model, which they made public today (in beta, which is surprising for a model, since it’s not [...]
Interview with Jonathan Levitt, VP Marketing of iPerceptions
Well, you know me. I’m not the one to refrain from a shameless plug. I just wanted to let you know that you can read my latest interview on The Big Integration with Jonathan Levitt, VP Marketing of iPerceptions. As with ForeSee Results last week, it is about integrating attitudinal analysis with behavioral data. Quite [...]
Birth of A Web Site – II
This is the second instalment of this series about the analysis of www.cuisineduquebec.com since the day of its launched. If you missed the first one, well, look down on this page! or find it here. For this post, I will examine in more details what’s going on with the organic search engine traffic, keyphrases, etc, [...]
