I believe Stratigent’s The Evolution of Sophistication presented by Josh Manion was one of the most interesting things published in Web Analytics in recent months. In the paper, he shows the results of a survey conducted with more than 60 companies, covering their various types of practices in web Analytics as well as how they [...]
Analytics Notes
Change of Names
OK, I admit I am new to blogging, so I am still in a trial/error phase. Not that there’s anything wrong with that! I decided to change the name of this blog, since we have to give one, from Kaizen Marketing to simply Analytics Notes, expressing the idea that I am interested in learning about [...]
What Is Our Framework?
Life is full of coincidences. One just happened yesterday. In case you don’t know, I have a lot of admiration for Jim Novo’s work. So, yesterday I happened to read his “About the Blog”, and there it was, a long statement about analytics culture, and how it should (and going to) change businesses. The whole [...]
Am I Already That Old Or What?
OK, I am 44. Lately, I have noticed that I have started getting signs of getting older, subtle things that make you realize you’re not the young, alert man you used to be. One big sign of this is the omission of one very important name: Bryan Eisenberg, who works with his brother Jeffrey, and the [...]
Finally Joining the Blogosphere
In June of 2004, I started a blog about Web Analytics. There were almost none around. I realized then, well, that the audience was scarce, and particularly that it took a lot of work. Three years later, there are dozens of great blogs about WA, and some of them have changed the way we see [...]
