Yesterday, end of day, I had the idea of lauching a little quizz on Twitter. I asked my followers (well, I know not all 1,230 of them were there, but that’s for later in the post) the following: Quizz: 9 AM Monday. U have 10k newsletter subs, 10k Twt Followers. Need maximum reach by noon. [...]
Decidedly, this is a busy week in the Web Analytics sphere. I just saw (8:00 AM ET) that IBM announced it was to buy Unica (wonder if the latter will still want the blog post I was finishing for them). I haven’t read anything besides the press release, but this comes to a surprise to [...]
Webtrends just announced today that it had acquired social media application development solution Transpond for an undisclosed amount. See press release here. Well, I certainly don’t really care about how much it cost; I just guess all involved parties paid and received something to their satisfaction. We certainly care more, as Web analysts and marketers, [...]
This one is the one before last of the Big Integration blog post republishing before I close it for good. This interview with Larry Freed, CEO of ForeSee Results, was very interesting in the sense that Larry gave very good examples of the added value of integrating both behavioral and attitudinal analyses in Web [...]
Another post coming from The Big Integration which I will close soon, since there just a couple of post I want to republish here for posterity (!). This one was done with Barry Parshall, then VP Products Strategy at Webtrends, who has since left the company. Today, we got a top guest for our tbi [...]
