Much more than the news of the new Google Analytics version (which, as any other application upgrade, has its share of improvements and mistakes), the one of Eric T. Peterson leaving Visual Sciences to start his own practice grabbed my undivided attention. There is someone who is telling something very important to the market; heck, [...]
You know I try to keep this blog focused on how Web Analytics, gosh, Analytics in general, impacts the marketing/business culture of organizations. Since it’s slowly becoming my habit to post stuff instead of writing the post I intend to write, I just came across this one on Juice Analytics (old post in March). Great example of [...]
Last week, I had an interesting conversation with a contact of mine at an insurance company. She is a very sharp analyst: holds an M. Sc. in Business Intelligence, is fluent in SAS speak, etc., and she is the official Web Analyst of the company. First of all, the simple fact that she can devote [...]
I believe Stratigent’s The Evolution of Sophistication presented by Josh Manion was one of the most interesting things published in Web Analytics in recent months. In the paper, he shows the results of a survey conducted with more than 60 companies, covering their various types of practices in web Analytics as well as how they [...]
Life is full of coincidences. One just happened yesterday. In case you don’t know, I have a lot of admiration for Jim Novo’s work. So, yesterday I happened to read his “About the Blog”, and there it was, a long statement about analytics culture, and how it should (and going to) change businesses. The whole [...]
