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The WAO/FACTOR – A Newsletter

This coming September, I will launch a newsletter called The WAO/FACTOR [It’s now out, here]. Since the inception of my company, WAO has stood for Web Analytics & Optimization, and the three letters were supposed to be pronounced wow! I say “were” because most people don’t get it. Ah! Branding! Branding! Next time I’ll conduct […]

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Here’s Your Invoice, and Here’s Why We Failed

Recently, my friend Gary Angel (certainly *the* one blogger you should follow in Web Analytics if you had to keep only one) wrote about something I thought had profound consequences. In a few words, Gary says that an online marketing agency could not fundamentally be the same one who reports on whether strategies and campaigns […]

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Segmentation in Web Analytics

Just a few words to let you know that AT Internet just released the second installment of the white paper series I am writing for them. I talk about segmentation, and its fundamental role in the Web analyst’s work. In fact, I believe I succeed in demonstrating that without segmentation, there can’t really be analysis […]

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AT Internet White Paper Series

For some time, I have been working with AT Internet in France for the production of six white papers that will be published in the coming months. The articles will be about a few fundamental topics in Web Analytics. AT has just released the first one about KPIs. If you are interested in reading it, […]

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How to Talk to Executives and Make Web Analytics Relevant

Ah! You will excuse me for promoting myself again. I just did not want you to miss the webcast I will be doing next week, sponsored by Webtrends. I will talk about how to make Web Analytics more relevant to Executives at your company, and, hopefully, make your life easier. You can register here. I […]

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