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So? You Wanna Dance?

This post is not about the difference between Google Analytics older mode of sessionization and the new one. There are TONS of blogs that talked about it. Actually, I think the change makes much sense. What makes less sense is the sheer sense of panic we were getting from many people about it. First, I […]

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The WAO/FACTOR – A Newsletter

This coming September, I will launch a newsletter called The WAO/FACTOR [It’s now out, here]. Since the inception of my company, WAO has stood for Web Analytics & Optimization, and the three letters were supposed to be pronounced wow! I say “were” because most people don’t get it. Ah! Branding! Branding! Next time I’ll conduct […]

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Here’s Your Invoice, and Here’s Why We Failed

Recently, my friend Gary Angel (certainly *the* one blogger you should follow in Web Analytics if you had to keep only one) wrote about something I thought had profound consequences. In a few words, Gary says that an online marketing agency could not fundamentally be the same one who reports on whether strategies and campaigns […]

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Segmentation in Web Analytics

Just a few words to let you know that AT Internet just released the second installment of the white paper series I am writing for them. I talk about segmentation, and its fundamental role in the Web analyst’s work. In fact, I believe I succeed in demonstrating that without segmentation, there can’t really be analysis […]

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AT Internet White Paper Series

For some time, I have been working with AT Internet in France for the production of six white papers that will be published in the coming months. The articles will be about a few fundamental topics in Web Analytics. AT has just released the first one about KPIs. If you are interested in reading it, […]

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