Analysis & Diagnosis
This is among the most important types of work we do.
Using your current behavioral analysis reports (WebTrends, Omniture, Google Analytics, etc.), we analyze your data, and tell you what works and what doesn’t on your site. We examine daily, weekly, or monthly data, depending on the amount of available data, and the types of problems we need to solve.
Our goal is to bring to light what resides in your data, so that we can see what needs improvement.
We have done this type of work numerous times; very few consultants have accumulated that much first-hand experience with Web data! We make precise recommendations on what to improve, or identify possible exploration paths.
This is particularly interesting to your organization if you:
- Are currently revisiting your Web strategy
- Are planning a new site version (DON’T bring your mistakes over!!)
- Need an external opinion about important projects (we are definitely agnostic!)
- Never done it!
Customer Data: Increasing Your Online Business Value
This is where things get way more serious. Of all the thousands and thousands of anonymous visitors to your site you painstakingly tried to convince to buy from you, those online customers are the treasure chest. You have customer data you would like to understand better? Let us know. All that is important in Web data does not necessarily resides in a Web Analytics package, far from it. Do you know who your best online customers are? Which ones are about to leave you? How much more you can upsell your base? We can help you answer these questions.



