Online Analytics Audit and Governance

Beyond the tools, KPIs, and the analysis of the latest online fad, there is in business a fundamental need to formalize processes and make sure sophisticated activities are executed according to the best standards. The main keyword here is: accountability. How confident are you that your online Marketing measurement activities follow the strictest standards? Have you determined so far who would analyze what, how, when, and for whom?

These types of intervention are typical of WAO/MARKETING’s high level of expertise and experience.

Audit

We examine your entire online Marketing measurement activities based on our governance model. We look at what you do with your data, how you process it, what framework you use to analyze it, how you share results, and how well you have committed managers to proceed from online analytics insights. This goes far, far beyond the technical situation (data collection, applications, etc.)!

Our evaluation grid contains more than 100 questions that allow us to give you a precise portrait of your organization’s online analytics function, and make recommendations on where to improve.

We believe such an audit is a very important step to go through on the way to perform and compete better with online analytics. This is also very true for government, where millions of dollars are spent online, and the need for accountability is important.

Governance

Governance too often appears as one of those things that must be done in theory, but is a waste of time in reality. Believe us: it is not.

Online Marketing Analytics is a complex enterprise function. It requires making sophisticated tools and people work together. Even more complex, it requires making sophisticated, highly training people work with each other. Several pieces must be aligned, and work seamlessly together. It has to be done, or else analytics will not really work. Period.

We believe that online marketing measurement governance needs to address these five areas in order to make the online analytical function a success:

Every one of them must be well documented, and especially well communicated to everyone involved in online Marketing/Communications.

Naturally, no one really has the time to undertake governance projects in today’s hectic business environment. This is exactly where we can help you. Trust us with your online measurement governance project; we will make sure it is successful, on time, and on budget.