Advanced Web Analytics I

This is the first part of a training cycle for those who wish to bring their online business to a superior level. This course explores in details campaign ROI, testing, segmentation, and the contribution of other types of analysis such as attitudinal analysis.

Contents:

  • Campaign ROI Analysis
  • Optimization: Testing, Behavioral Targeting
  • Attitudinal Analysis & Market Research
  • Advanced Segmentation

Duration: 2 days

Who should attend?
Online Marketing Managers actively using Web Analytics. Web Analysts are welcome, or course.

Prerequisite: General Introduction to Web Analytics I & General Introduction to Web Analytics II, or upon discussion.