Advanced Web Analytics II

This 2-day workshop goes deeply into KPI and Dashboarding methodologies. You will learn how to conduct a KPI project yourself, and all the best practices of dashboard making.

I have been involved in several KPI & Dashboard projects, and have developped an efficient method I am willing and happy to teach you (unless you’d rather hire me to do it for you)!

Contents:

  • KPI: How to conduct a key performance indicator project
  • Determining KPI: Strategic & Operational
  • Introduction to dashboards: planning, technology, and design
  • Dashboard implementation and use

Duration: 2 days

Who should attend?
Online Marketing Managers with Web Analytics experience, and Web Analysts.

Prerequisite: Advanced Web Analytics I. Experience with Web metrics and good understanding of Excel.