General Introduction to Web Analytics I
This course introduces Online Marketing Managers to the basics of Web Analytics, and its use in Web Management.
Based on concrete cases I’ve come across in my career, this 1-day workshop will help you better understand Web Analytics fundamentals, and its potential to your organization.
This is a great way to get everybody in your organization on the same page!
Contents:
- Introduction to main challenges
- What are the various types of analyses?
- Tools and applications
- Basic Metrics
- Analytical Framework
- Processes and HR of Web Analytics
Duration: 1 day
Who should attend?
Web Managers (Marketing & Communications). IT people are most welcome, but this is NOT a technical workshop.
Prerequisite: None
