General Introduction to Web Analytics II

This 1-day workshop follows General Introduction to Web Analytics I, and targets a little more complex topics about online marketing performance measurement.

This is an essential workshop if you’re new to Web Analytics and do online campaigns, and e-commerce.

Contents:

  • Campaign Analysis (banners, sponsorship, emails)
  • SEO & SEM Analyses
  • Content Analysis
  • Process Analysis (output optimization. Ex.: checkout analysis)

Duration: 1 day

Who should attend?
Web Managers (Marketing & Communications). IT people are most welcome, but this is NOT a technical workshop.

Prerequisite: General Introduction to Web Analytics I