WebTrends for Business Users I
This workshop targets business users of WebTrends, and introduce them to using WebTrends report in an online marketing and business context. Beyond only teaching how to use the application, this workshop leaves room for discussions about Web Marketing and how Web Analytics support it.
Contents:
- Web Analytics Challenges
- Basic Concepts: Making sure you are all on the same page
- WebTrends Reports
Who should attend?
Business users of WebTrends: Web site Managers, Online Marketing Managers, etc.
Prerequisite: None
Duration: 2 days (1 day for government or intranet teams)
Download Syllabus
