WebTrends: Technical Configuration I

This is the introductory WebTrends technical configuration course. We cover the most important functionalities for standard report production.

Honestly, don’t try to figure out a product such as WebTrends by yourself. Spare yourself the basic mistakes I see everyday that seriously compromise the value of reports.

After investing in such a high-end solution, you should make sure you understand the fundamentals.

Contents:

1st Day

  • General Introduction to Application Workings
  • Data Sources creation
  • Session Tracking principles and their importance to analysis
  • Importance and use of filters
  • Content Groups
  • Intranet Domains
  • URL Parameters Analysis configuration

2nd Day

  • Campaigns
  • Path Analysis
  • Scenario Analysis
  • Templates & Dashboards
  • General Analysis options
  • Profile edition review

NOTE: I don’t cover System Management, and SmartView™, which usually does not work well with the majority of sites.

Who should attend?
People in charge of WebTrends and its configuration, coming from either IT or Marketing.

Prerequisite: None

NOTE: This course is given in seminar format, and does not make use of a training lab. Contact me if you would prefer a lab format.

Duration: 2 days

Download Syllabus