Resources
Online Marketing Measurement (Digital Analytics) is a complex domain. Fortunately, there is help!
This section presents some resources we find interesting: books, blogs, articles, and documents.
WAO Resources
- Attribution in Online Marketing (sponsored by AT Internet)
- How to Choose a Web Analytics Solution (sponsored by AT Internet)
- Key Performance Indicators (KPI) – Definition and Action (sponsored by AT Internet)
- Measurement vs Creativity (sponsored by IBM-Unica)
- Relate Analysis to Business, and the Business Will Listen (sponsored by Webtrends)
- Segmentation in Web Analytics (sponsored by AT Internet)
- The WAO/FACTOR Newsletter
Blogs
Books
