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Resources

Online Marketing Measurement (Web Analytics) is a complex domain. Fortunately, there is help!

This section presents some resources we find interesting: books, blogs, articles, and documents.

WAO Resources

  • Key Performance Indicators (KPI) – Definition and Action (sponsored by AT Internet)
  • Measurement vs Creativity (sponsored by IBM-Unica)
  • Relate Analysis to Business, and the Business Will Listen (sponsored by Webtrends)
  • Segmentation in Web Analytics (sponsored by AT Internet) – NEW

Blogs

  • Marketing Measurement Today (Pat Lapointe)
  • Marketing Productivity Blog (Jim Novo)
  • Mine That Data (Kevin Hillstrom)
  • SemAngel (Gary Angel)
  • The Marketing Tea Party (Ron Shevlin)

Books

  • Always Be Testing (Bryan Eisenberg)
  • Competing on Analytics (Tom Davenport)
  • Drilling Down (Jim Novo)
  • Hillstrom's Multichannel Forensics (Kevin Hillstrom)
  • Multichannel Marketing (Akin Arikan)
  • Performance Dashboards (Wayne Eckerson)

Documents

  • Functionalism: A New Approach to Web Analytics (by Semphonic)

 

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