Archive | Issue 01 – November 2011 RSS feed for this section

This newsletter will be about the value of Digital Marketing to business. I take that word in a very large sense; yes, it also includes you if you work in government.

It’s easy to spend a lot of time optimizing landing pages – and to feel darn good when you hit on one that really produces leads. But your company’s bottom-line relies on sales, not leads. Does your super-performing landing page actually result in more sales?

As my first article for this newsletter, I wanted to review two recent books about social media measurement and analysis: John Lovett’s Social Media Metrics Secrets (Wiley, 2011) and Marshall Sponder’s Social Media Analytics: effective tools for building, interpreting, and using metrics (McGraw Hill, 2011). I thought reviewing these books for this first contribution was [...]