The WAO/FACTOR

The WAO/FACTOR is a newsletter about Digital Marketing Analytics in particular, and Online Marketing in general, often touching broad, fundamental questions. It is not meant as an easy read, even in this age of instant messages and opinions.

With articles from Jacques Warren, WAO/MARKETING’s network of experts, as well as prestigious guest writers, we do our very best to create insightful contents on all kinds of ways to bring more value to your business through your digital investments.

We already have invited an amazing roster of Marketing experts as guests.

This newsletter is particularly of interest if you are a CMO, Director of Marketing, Marketing Manager, Web Manager, or a very dedicated business person who firmly believes in the value of measurement, and how your online business can be improved.

Subscribe today so you won’t miss out on the next issues (and have access to previous ones)! All information you share with us will stay with us. Period. A first name and an email will do. A full name and a company name will add to a more meaningful dialog.

We look forward to hearing from you about how valuable our newsletter is to you.

Next guest: Charles Wheelan, author of the must-read book Naked Statistics.